I worked with Interscope Records to design the logo and graphic system for Jordan Ward’s 2023 album Forward. Inspired by his love for simplicity, motivation, and movement, I created a visual identity that carried through every touchpoint of the release.
 

The logo became a unifying mark across the entire rollout. It was featured on the album cover, tour flyers, merchandise, vinyl packaging, and all digital marketing. This was an awesome opportunity to build a graphic that didn’t just brand an album, but represents the look and feel of an era in this artist’s career.