Brother Nature, best known for his viral animal encounters and 2M+ social following—launched Secret Nature Society as a community-driven merch brand. I partnered with him to bring the vision to life, leading creative direction and design across the brand.
 

I created the logo, developed the website, illustrated the character designs, and designed the apparel line. Beyond the core identity, I’ve also produced video advertisements and event flyers for his major TikTok livestream battles, helping grow and energize the brand’s online community.