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Project
SUPER LEAGUE
Type
Logo Design, Brand Identity & Website Redesign
Role
Lead Designer & Logo Creator
Year
2024
Creative Directior
Nathan Lewis
Art Directior
Jim Fesante
About
Super League has grown from a scrappy gaming startup into a full-service production house focused on the intersection of gaming, culture, and content. with a NASDAQ listing under SLE, and I’ve been apart of the journey.
Originally, I was hired as a design assistant. A few years later I stepped into the role of Design Lead, helping shape the brand as it scaled and adapted.
In 2024, I was selected to design the new Super League logo, which became the cornerstone of a full rebrand.
Working alongside the Creative Director and Art Director, I guided the creation of a bold, cohesive identity system. spanning internal and external style guides, web, and print.
Step 1
Ground plane / Digital & 3D world substrate.
Step 2
Raise and lower the corners diagonal to one another on the Z-Axis.
Step 3
Now you have a Hyberlolic Parabola!!
Step 4
Rotate , Clean up & Complete!
![[SL24] Style_Guide_R01-01.png](https://static.wixstatic.com/media/ce9d90_7cddd5b58b0841c5a423481f4840ca36~mv2.png/v1/fill/w_100,h_56,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_7cddd5b58b0841c5a423481f4840ca36~mv2.png)
STYLE GUIDE
![[SL24] Style_Guide_R01-10.png](https://static.wixstatic.com/media/ce9d90_cbd468160fff4048879546b5f1d0230a~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_cbd468160fff4048879546b5f1d0230a~mv2.png)
![[SL24] Style_Guide_R01-04.png](https://static.wixstatic.com/media/ce9d90_a5bab53083ed48f7a8e3bbf6e3b5e167~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_a5bab53083ed48f7a8e3bbf6e3b5e167~mv2.png)
![[SL24] Style_Guide_R02-08.png](https://static.wixstatic.com/media/ce9d90_83d8b1cce5bc41569d7cf456a6d9133f~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_83d8b1cce5bc41569d7cf456a6d9133f~mv2.png)
![[SL24] Style_Guide_R02-10.png](https://static.wixstatic.com/media/ce9d90_2864b4de3ee2411f9d7cf672a95e8cda~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_2864b4de3ee2411f9d7cf672a95e8cda~mv2.png)
![[SL24] Style_Guide_R02-57.png](https://static.wixstatic.com/media/ce9d90_d1dcf3ccc53746f298f1d3498020cb81~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_d1dcf3ccc53746f298f1d3498020cb81~mv2.png)
![[SL24] Style_Guide_R02-58.png](https://static.wixstatic.com/media/ce9d90_e5ba037fbe424394911d063d3b473aef~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_e5ba037fbe424394911d063d3b473aef~mv2.png)
![[SL24] Style_Guide_R02-59.png](https://static.wixstatic.com/media/ce9d90_204b99114d8e40dc946276b6d662209b~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_204b99114d8e40dc946276b6d662209b~mv2.png)
![[SL24] Style_Guide_R02-26.png](https://static.wixstatic.com/media/ce9d90_5e29e632faca4de09f3163b81fb947ae~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_5e29e632faca4de09f3163b81fb947ae~mv2.png)
WEBSITE
RESKIN
![[SL24] Style_Guide_R02-24.png](https://static.wixstatic.com/media/ce9d90_4c152be2c06c4edb8978747ea7ccbff0~mv2.png/v1/fill/w_160,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ce9d90_4c152be2c06c4edb8978747ea7ccbff0~mv2.png)
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