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Project
2022 MTV VMA's Roblox Experience
Recognitions
2023 Webby
Metaverse, Immersive & Virtual Entertainment, Sports & Music 2023
2023 Shorty Award
Gold Honor in Immersive Experiences
Type
Seasonal Key Art / Marketing, Social & In-Game Assets
Role
Creative Director, Marketing Designer
Year
2022
Additional Credits
Brandon Francis - Designer
Kendal Fuentecilla - Designer
About
The VMA Experience on Roblox – a fully-bespoke, immersive world that introduced the VMAs to an emerging generation of music fans.
This was my first time doing creative direction for a fully immersive gaming experience. I worked with a small team of 3 people and we designed all of the in game and IRL marketing assets.
+765k
UNIQUE PLAYERS
+1.9m
GAME VISITS
+6m
MTV TOKENS COLLECTED
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