About

The VMA Experience on Roblox was a fully bespoke, immersive world that brought the MTV Video Music Awards to a new generation of music fans inside the metaverse.

This was my first project as a Creative Director for an immersive gaming experience. I led a small team of three in designing all in-game environments and marketing assets that spanned across both digital and real-world applications.

The project was recognized internationally, winning a 2023 Webby Award and a 2023 Shorty Award in immersive entertainment. It stands as a milestone in my career, combining cultural relevance, digital innovation, and creative direction at scale.